While preparing for BlogHer last year, I was inspired to order business cards for shameless self-promotion. Many of my online buddies went with Moo cards, charming, wee little things that were quite affordable, but I wanted something with a longer shelf life that painted a broader picture of my literary goals. I wanted a business card that screamed from the rooftops that I AM A WRITER.
Aside from my subscription to TypePad's services, it was the first time I had ever put money towards a writing endeavor, so I enlisted the help of a professional--an Indianapolis graphic design firm I work with for my day job--and I shared my dream for the end result. It was Jenny who came up with the idea of highlighting my constant tendency to scribble, and the final product includes the image you see in my new header. For those of you reading via RSS, here's what you're missing:
I updated my design to better compliment the new art (thanks to PB&J for allowing me to use it on the Web), and voila! My first new template in a year and a half.
I've been racking my brain for months on how to freshen this place up, and I don't know why it took so long to think of mimicking my fancy schmancy business card, but the light bulb finally went off, which means I now have a brand. A consistent brand that reflects who I am and what I do, and that brand is my writing style. Literally. That's my John Hancock up there.
Once again, this change couldn't have come at a better time. The more important this site becomes to me, the more I engage with the local blogging community (I just registered for a two-day BlogIndiana conference that takes place in August), the more I talk up the advantages of corporate blogging at work, the more likely it is to go public. It's inevitable. And when that happens, I want to make sure my best foot is forward and that I'm housing my work in a way that makes me proud, however silly some of it may seem. My previous design was the bomb diggity, but it served its purpose. It was time to move on.
Now, when I'm at my ten-year high school reunion Saturday night, I can give out this URL and not feel like an idiot. Though the dorkitude associated with bringing business cards to such a function will probably cancel that out.